2024–2025
Product / UI Designer
2Charges
Redesign and design system for an EV app, product research, monetization screens shipped to production.
[ CV ]
Pavel Kuznetsov
Product Designer · UX / UI
About
Product designer with extensive design experience and a strong visual background. I design B2B SaaS and consumer products and run the full cycle — from research, customer development, JTBD, CJM and prototyping to high-fidelity and design systems.
AI tools are part of my workflow. I use Google Antigravity and agentic environments for research, persona synthesis and prototyping; I know how to build a process around AI agents rather than use a neural network here and there.
Selected projects
AiSales Network
B2B SaaS, conversational marketing · sole designer→
Visual language and UX of the core modules: Flow Builder, Channels, and a Dashboard with an “emotional background” system. The foundation I designed went into production as Chatbot Funnel Designer.
2Charges
EV community mobile app · real client→
Product research, redesign into a unified design system, monetization screens — shipped to production. Defended as a case at HSE Art & Design, graded 9/10.
Tam-Tam
concept platform for live music and urban art · HSE, sole author→
Full product cycle: customer development, JTBD for two audiences, user flows, naming, identity, hi-fi interfaces.
Experience
2020–present
Art Director / Web & Design Lead
freelance and agencies
Design lead and web designer for major brands: Unilever, Gazprom Media / TNT, Pyatnitsa!, Sber, Sberstrakhovanie, Samokat, “Teper Ya Boss”. Led the design practice at I-will, a team of up to 4.
2022–2023
Head of Design
L’Etoile
A unified visual communication concept for the retail chain, leading the design department, team processes.
2018–2020
Digital Art Director / Product Designer
AiSales Network
Identity and UX/UI of the core modules of a conversational marketing SaaS platform. The only designer on the team.
2015–2017
UI Designer
Aktsiya
Interfaces for large interactive panels, wayfinding systems for malls and museums, landing pages.
2013
UI Designer
mobile products
Mobile interfaces and prototypes for iOS/Android: Fight Club, JackSlip.
Education and training
HSE Art & Design
Digital product design, UI/UX — 2025
Pixel Perfect
AI Native Designer — designing with AI agents
International Institute of Advertising
Art Director, diploma — 2008
Skillbox
UI/UX design — 2018
Okkama School / Coursera
Effective communication; client communication