/PAVEL KUZNETSOV

[ CV ]

Pavel Kuznetsov

Product Designer · Mobile & Web

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About

Product designer with experience designing mobile apps, websites, promo products and landing pages. I led a team of four designers as design director at L’Etoile.

I study competing solutions, analyse user flows and find opportunities to improve the product. Together with the product team I form hypotheses and refine interfaces based on product metrics and user feedback. I keep an eye on the quality of design implementation and contribute to the design system. I follow iOS and Android guidelines and design adaptive interfaces.

At Gazprom-Media I developed gamified special projects for the Pyatnitsa! TV channel and the PREMIER platform together with partner brands: Sber, Perekrestok, Samokat and Mechtallion. The projects include interactive games, quizzes with personalised results, lotteries with daily draws, wheels of fortune and promo-code mechanics.

I work in Figma, Photoshop and Illustrator. I use AI tools and agents for research, user flow design and prototyping, shortening the path from an idea and hypothesis to validating the solution.

Selected projects

AiSales Network

B2B SaaS, conversational marketing · sole designer→

Visual language and UX of the core modules: Flow Builder, Channels, and a Dashboard with an “emotional background” system. The foundation I designed went into production as Chatbot Funnel Designer.

2Charges

EV community mobile app · real client→

Product research, redesign into a unified design system, monetization screens — shipped to production. Defended as a case at HSE Art & Design, graded 9/10.

Tam-Tam

concept platform for live music and urban art · HSE, sole author→

Full product cycle: customer development, JTBD for two audiences, user flows, naming, identity, hi-fi interfaces.

Experience

2025

Product Designer

Gazprom Media (Pyatnitsa!, PREMIER)

Gamified special projects for Pyatnitsa! and PREMIER shows with partner brands, desktop and mobile: mechanics, flows, interfaces, visuals, design review in development. “Wealth of Love” with Sber — a browser board game: dice, a game board, Chance cards, a collection of cards in five categories, a trip giveaway. “Young Knives” with Perekrestok — a “guess the dish cost” quiz with a personal result and a promo code: 3,000+ users in 14 days. PREMIER × Mechtallion — lottery ticket registration, a personal account, a wheel of fortune, a daily draw of 100 subscriptions, a 300,000 ₽ grand prize. “Konditer” with Samokat — recipes from the show with a jump into the partner’s app.

2024–2025

Product / UI Designer

2Charges

Redesign and design system for an EV app, product research, monetization screens shipped to production.

2020–present

Art Director / Web & Design Lead

freelance and agencies

Design lead and web designer for major brands: Unilever, Gazprom Media / TNT, Pyatnitsa!, Sber, Sberstrakhovanie, Samokat, “Teper Ya Boss”. Led the design practice at I-will, a team of up to 4.

2022–2023

Design Director

L’Etoile

Led a team of four designers, set up team processes, built a unified visual communication concept for the retail chain.

2018–2020

Digital Art Director / Product Designer

AiSales Network

Identity and UX/UI of the core modules of a conversational marketing SaaS platform. The only designer on the team.

2015–2017

UI Designer

Aktsiya

Interfaces for large interactive panels, wayfinding systems for malls and museums, landing pages.

2013

UI Designer

mobile products

Mobile interfaces and prototypes for iOS/Android: Fight Club, JackSlip.

Education and training

HSE Art & Design

Digital product design, UI/UX — 2025

Pixel Perfect

AI Native Designer — designing with AI agents

International Institute of Advertising

Art Director, diploma — 2008

Skillbox

UI/UX design — 2018

Okkama School / Coursera

Effective communication; client communication

Outside work

Enduro, travelling around Asia, hiking.

Pet project

live · in use

2026 — present

Trend Hunter

24trendhunter.ru↗

Product Designer / Product Owner

A service for finding trends and print ideas that automates the path from a new signal appearing to a production-ready idea.

  1. 01 →Signal
  2. 02 →Momentum
  3. 03 →Demand
  4. 04 →Marketplaces
  5. 05Idea

I developed the product concept, structure and interface on my own, took it to launch and set up automatic collection and analysis of data from 18 sources. Using AI, the service spots potentially interesting trends, evaluates their momentum, checks demand and the number of existing products on marketplaces, and builds a selection of ideas for designers.

18

data sources — collected and analysed automatically

DTF

in use at several Moscow apparel print shops

CIS

next stage — scaling to the region

My role

Product concept, UX/UI, product logic, task definition, architecture decisions and launch. I built it myself using AI tools.

Data reliability

The service never passes off outdated information as current and states clearly when data from a source is missing or needs checking.

Let’s discuss your project

Tell me about the task in your own words — we’ll figure out the rest together

Message on TelegramMessage on Max